Writer, Tinkerer,
Content Strategist

I help creatives do marketing stuff
and marketers do creative stuff

Hero headshot

Sometimes serious. Often absurd. Always different.

It's not another blog in your inbox—more like an invitation to my creative sandbox.

A B2B specialist who's actually been in a B or 2

8+ years in-house at Shopify, Descript & more
5+ SaaS contexts in ecom, AI, MarTech, PLG & SLG
100+ SME interviews with founders, creators & operators

Doing a little bit of this and a whole lot of that

Doing a little bit of this

And a little bit of that

Multichannel Multimedia

Multimedia articles

Distribution-first content creation, combining writing, video, design, and code

Messaging & Copywriting

Websites

Homepage redesigns, landing pages, marketing UX, conversion copywriting

Case Studies

Case studies

Customer stories about products and the people who use them

Content Strategy & Ops

Content ops

Content strategy, multichannel content management, AI implementation, content systems setup

Standout Creative

Thought leadership

Data stories, network-driven content, product narratives, executive ghostwriting

teaching

Teaching

Workshops, webinars, coaching, and guest lectures

Founder-Led Content

Product marketing

Positioning workshops, messaging, launches, sales enablement

SEO Content

Organic growth

Growing organic traffic and search visibility

Clients I love working with

Founders

You need a right-hand content hire (who may be left-handed).

Content teams

You need a writer with a diverse expert network and a multimedia skillset

Growth leaders

You need a creative technologist who can build scalable content systems

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