CareerTalk
Full-time or freelance: What's the difference anymore?
The pros and cons and stuff that stays the same.
Writer, Tinkerer,
Content Strategist
I help creatives do marketing stuff
and marketers do creative stuff
Sometimes
serious.
Sometimes not.
Sharing my thinking and tinkering—reflections, rabbit holes, and (sometimes unhinged) side projects.
Stuff like this ↓
A B2B specialist who's actually worked at a B or 2
8+ years in-house
at Shopify, Descript & more
5+ SaaS contexts
in ecom, AI, MarTech, PLG & SLG
100+ SME interviews
with founders, creators & operators
Doing a little bit of this and a whole lot of that
↓
Doing a little bit of this →
And a little bit of that ↓
Multimedia articles
Distribution-first content creation, combining writing, video, design, and code
Websites
Homepage redesigns, landing pages, marketing UX, conversion copywriting
Case studies
Customer stories about products and the people who use them
Content ops
Content strategy, multichannel content management, AI implementation, content systems setup
Learning a thing or 2
about a thing or 2
Not just strategy, systems, and execution—but also products, users, and organizations.
See more work
Thought leadership
Data stories, network-driven content, product narratives, executive ghostwriting
Learning a thing or 2
about a thing or 2
Not just strategy, systems, and execution—but also products, users, and organizations.
See more work
Teaching
Workshops, webinars, coaching, and guest lectures
Product marketing
Positioning workshops, messaging, launches, sales enablement
Organic growth
Growing organic traffic and search visibility
So I know a thing or 2 about a thing or 2
Not just strategy, systems, and execution, but also products, users, and internal politics.
Browse portfolioClients I love working with
Founders
You need a right-hand content hire (who may be left-handed).
Founders
I offer
- Monthly retainers
- Embedded collaboration
- Full-stack content + PMM
Content teams
You need a writer with a diverse expert network and a multimedia skillset.
Content teams
I offer
- Original blog content
- Expert interviews
- Multimedia repurposing
Marketing leaders
You need a creative technologist who can build scalable content systems.
Marketing leaders
I offer
- Automated workflows
- Goal-driven systems
- Tech stack integration
From my blog
Popular posts
RabbitHoles
Breaking the News: Meta's News Ban is Making Headlines Canadians Can't See
Meta took our free press but left us paid ads.
Satire
Finally, a Solution to Starbucks Order Indecision
Saving you minutes every morning—one Starbucks order at a time.
RabbitHoles
The Weird (And Surprisingly Profitable) World of Instagram Poetry
It started as a joke. It ended in 4000 followers and $1.6k in book sales.
CareerTalk
Job Security Isn't Real—Create Career Security Instead
The next best thing after F*** You Money.
RabbitHoles
Poem Generator🥀
Created (almost entirely) with AI.
CareerTalk
Full-time or freelance: What's the difference anymore?
The pros and cons and stuff that stays the same.
RabbitHoles
Breaking the News: Meta's News Ban is Making Headlines Canadians Can't See
Meta took our free press but left us paid ads.
Satire
Finally, a Solution to Starbucks Order Indecision
Saving you minutes every morning—one Starbucks order at a time.
RabbitHoles
The Weird (And Surprisingly Profitable) World of Instagram Poetry
It started as a joke. It ended in 4000 followers and $1.6k in book sales.
CareerTalk
Job Security Isn't Real—Create Career Security Instead
The next best thing after F*** You Money.
RabbitHoles
Poem Generator🥀
Created (almost entirely) with AI.