



Over the course of my career, I've produced more content than I care to count. For consumer, small business, and enterprise audiences, from SEO-driven articles to infographics to social media posts to thought leadership essays to product announcements.
So, instead of a looooooong list of links you won't click, I've curated my best work samples here to showcase the range, results, and resonance I'm capable of as a content marketer.
Navigate my portfolio š§

Product-led content that creates customers that stick around š
I like to produce content that creates long-term value, considering shelf-life, "always-on" distribution beyond SEO, and product tie-ins when I come up with ideas. Ā
My store setup guide for Shopify is my best example of this kind of product-led content marketing.
Shopify's help documentation provides step-by-step store setup instructions, but I saw an opportunity to create a comprehensive resource that showed off how to bring a realistic business idea to life on Shopify.
I came up with a cheeky mild hot sauce brand, including products, SEO opportunities, pricing strategy, and all the pieces a new merchant would need to consider. I worked with a talented designer on the branding and product mockups, and built the demo store from scratch myself, along with a step-by-step guide and in-line tutorial videos to accompany it.



Love it when things show up just when you need them. Starting on the Shopify Stores this week. https://t.co/bpFg9FdhxX
— John Stirstick (@stirstick) February 8, 2021
Demand gen that delivers "aha!" momentsš”
I covered various beats when I was part of Shopify's content team, but demand generation was my bread and butterāidentifying untapped opportunities to attract potential customers. Ā
My best example is a network of content I worked on that focused on business idea inspiration to attract aspirational entrepreneurs, the largest potential audience for Shopify.
Each piece was mapped to an SEO opportunity, but written to convert search intent into buying intent. Every single one ended up ranking very well for their target terms (thanks to the strength of the Shopify.com domain).
This cluster proved effective at generating leads but also top of funnel traffic, so I followed it up with a lead magnet called The BIG List of Business Idea to capture subscribers from the thousands of daily sessions each piece of content was bringing in.




Shopify is definitely awesome with their blog posts.
— Patrick (@phughes9000) January 29, 2019
It's so insane how fast it is to make websites now.
I remember the old days of css/html hard coding. It was so much uglier. š¤£https://t.co/Bs0bvuX1B4
Educational content that wins over audiences š
Great educational content is original, truly helpful, and, most important, makes learning fun. When every topic seems to be saturated with coverage, this is how I rise above today's table-stakes of "in-depth content".
I love diving into topics and exploring them with unfettered curiosity. I conduct interviews with experts, go down research rabbit holes, and often roll up my sleeves and get my hands dirty to find compelling angles or create original examples.
Whatever the topic, I push myself to deliver what my target audience is really looking for every single time.


How to Use @Reddit: 101 For Beginners and Business Owners, via @Shopify: https://t.co/T65p8yvf0U
— Alexis Ohanian 7ļøā£7ļøā£6ļøā£ (@alexisohanian) January 30, 2017
The Hidden Cost of Being a Night Owl (And How to Sleep Better) ā https://t.co/nVLbSFs6Rc
— Romany Malco | Actor | Director | YouTuber (@TeamRomany) December 27, 2015





Product marketing that builds HYPE š„
I supported a number of product launches during my time at Shopify, from introducing new sales channels to standalone products like virtual employee Kit. For me, good product marketing content gets customers excited and potential customers interested by positioning the narrative around possibilities. Ā
My best examples of product marketing and thought leadership can be found in Shopify's AR/VR product line, planning and ghostwriting content that would tell the story of this exciting new technology.
I worked with multiple stakeholders, including product managers, designers, and featured customers to shape the narrative throughout the staggered launch of Shopify AR and 3D model support on product pages.



As your iPhones update today, the first thing you should do is check out the incredible power of AR shopping. This is one of my favorite things Shopify has ever launched. https://t.co/oEthHIuwob
— Tobi Lutke (@tobi) September 17, 2018
Social content that resonates š£
I've always loved writing and producing comedy, whether managing a Facebook page, writing plays, filming YouTube sketches, penning satirical articles, or just clowning around on Twitter.
All that practice has turned "making people smile" into a skill that gives my content a flavour that's rare in B2B social media.
I'm able to combine education and entertainment (and a genuine empathy for short attention spans) into social content that hooks fast and keeps audiences around. Here's a collection of various social media content I've ideated and produced in a variety of mediums.

We can improve the ROAS of our UGC campaign by investing in CRO, lowering our CPC, and optimizing our AOV.
— Superside (@SupersideHQ) October 22, 2021
Marketer: "The creative team hired another designer. We'll finally have more ad creative to work with."
— Superside (@SupersideHQ) October 22, 2021
The last designer they hired, working on the CEO's PowerPoint slides: pic.twitter.com/ywynWFnuPj
As a big @Drake fan this article is great and funny too - @Uberflip has used his lyrics to illustrate #marketing. https://t.co/PUykKlbGP0
— Veronica Rodriguez (@v_rodriguez219) November 9, 2015
Teaching that sticks with studentsšØš¾āš«
I love teaching. Whether it's coaching hungry writers one-on-one or speaking in front of a classroom. In most cases, I prepare the content and deliver it myself, and have gotten some great feedback from attendees.
Here are some of my faves:
- What Editors Need to Know About AI Writers for Editors [EDITORS CANADA]
- Content Marketing for Scrappy Entrepreneurs [TORONTO METROPOLITAN UNIVERSITY]
- Mentor and Pitch Competition Judge [BUSINESS IN THE STREETS BOOTCAMP]
Today is our third and final #CleanEnergyZone talk with @braveenk who is hosting a seminar on all things content marketing š£ pic.twitter.com/ogupivnC1h
— Centre for Urban Energy (@tmuCUE) August 23, 2019





Side projects š
I don't aspire to be "just a writer" or "just a marketer". I want to be someone who can solve a wide variety of problems.
Side projects are a key part of my own development to this end, and I think they're worth including in my portfolio.
I've used these projects to try out various marketing channels, from Facebook advertising to organic Instagram marketing, and expose myself to new skills outside of content writing, like coding, design, community management, and more.
Lumo Shoes


During my time at Shopify, I noticed a growing trend in Google searches for "LED shoes", with a seasonal spike that coincided with EDM music festivals in the summer.
So I created my first online store dropshipping LED shoes for festival-goers. It was a good excuse to learn Shopify.
I only made about $600 (after spending $800) in the span of 2 months, but learned a college tuition's worth about paid advertising, Instagram marketing, store design, and scrappy marketing tactics.
It helped level up the content I made for Shopify's audience of aspiring entrepreneurs.
The Tumblr Poet

I once started a poetry account on Instagram as a joke that kind of ran away from me.
I grew a small-but-engaged audience of 4,000 from scratch and then developed a print-on-demand poetry book that sold over 100 copies, almost all organically.
You can check out the case study below for the full story.

A while back, I saw an @rmdrk poem and thought, "How far could I get posting words in typewriter font on a white background?"
— braveen (@braveenk) August 10, 2020
Too far, it turns out ššš¾
(Spoilers: I shitposted my way to 4k followers and a poetry book you can buy ā https://t.co/uYdKXOSgHc) pic.twitter.com/kZ2sztTKbV

Coding projects š»
A blog post is just a container for codeāwords just happen to be the typical contents. That's why I decided to learn HTML, CSS, and JavaScript, to add a new dimension to my creativity.
reflections on learning how to code (day 5):
— braveen (@braveenk) September 8, 2020
the biggest difference between writing code and writing writing, so far, is that humans don't care if you never use a semicolon, but computers will refuse to listen to you if you forget one š
Here are some coding projects I've had fun tinkering on.
Percentage Change Calculator
No matter how many times I do it, I always forget how to calculate percentage change. So one time, instead of spending 5 seconds googling it, I spent 5 hours building my own instead.
I used this project to learn how to take in inputs from a user, loop through if/then statements, and manipulate the DOM to render the output.
Random Starbucks Order Generator
I was in line at Starbucks one day and someone was taking their sweet time deciding what to order. That was the inspiration for this little tool I made to practice using arrays and string interpolation in JavaScript.
It spews out inedible order ideas most of the time. But occasionally gets it right...

